Privacy Policy
Last updated: January 2026
1. Introduction
Safe Outside ("we," "our," or "us") is committed to protecting the privacy of our users, especially the children whose safety our products are designed to protect. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services.
2. Information We Collect
2.1 Personal Information
We collect the following personal information:
- Account Information: Name, email address, phone number, and password
- Child Information: Child's first name, age, and optional medical notes
- Payment Information: Billing address and payment details (processed securely through our payment provider)
- Shipping Information: Delivery address for product orders
2.2 Automatically Collected Information
- Device information (browser type, operating system)
- IP address and approximate location
- Usage data and interaction with our services
- Cookies and similar tracking technologies
3. How We Use Your Information
We use collected information to:
- Provide and maintain our child safety services
- Process orders and deliver products
- Send alerts when your child's NFC tag is scanned
- Facilitate communication between parents and finders
- Improve our products and services
- Send important updates about your account or our services
- Comply with legal obligations
4. Information Sharing
We take your privacy seriously and limit information sharing:
- With Finders: When someone scans your child's NFC tag, they only see the child's first name. No other personal information is shared unless you choose to communicate through our messaging system.
- Service Providers: We may share information with trusted third parties who assist in operating our website and services.
- Legal Requirements: We may disclose information when required by law or to protect our rights and safety.
We never sell your personal information to third parties.
5. Children's Privacy
We are committed to protecting children's privacy. We collect minimal information about children (first name, age, optional medical notes) solely for the purpose of providing our safety services. This information is:
- Only accessible to the registered parent/guardian
- Never shared with third parties for marketing purposes
- Stored securely with encryption
- Deletable at any time by the parent/guardian
6. Data Security
We implement appropriate technical and organisational measures to protect your personal information, including:
- SSL/TLS encryption for all data transmission
- Secure password hashing
- Regular security assessments
- Limited access to personal information by staff
7. Your Rights
Under Australian Privacy Law, you have the right to:
- Access your personal information
- Correct inaccurate information
- Request deletion of your data
- Opt-out of marketing communications
- Lodge a complaint with the Office of the Australian Information Commissioner
8. Cookies
We use cookies and similar technologies to enhance your experience. These include:
- Essential Cookies: Required for website functionality and authentication
- Analytics Cookies: Help us understand how visitors use our site
You can control cookies through your browser settings.
9. Data Retention
We retain your personal information for as long as your account is active or as needed to provide services. You may request deletion of your account and associated data at any time.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by email or through our website.
11. Contact Us
For privacy-related inquiries or to exercise your rights, contact us at:
Email: privacy@safeoutside.com.au
Website: safeoutside.com.au